A new theater company with an ambitious vision and no visual identity to match it. Parker Players needed a brand that could hold the weight of a cultural institution from day one — before a single performance, before a single ticket sold.
Branding & Digital Design
Brand strategy · Identity system · Website Signage · Print collateral · Motion graphics · Advertising · Three-screen experiential video · Fundraising environment design
Parker Players wasn't just launching a theater — they were founding a cultural hub. The brand needed to communicate that ambition to donors, collaborators, and audiences simultaneously, across every medium from a business card to a three-screen experiential installation.
The work began with positioning: what does this organization stand for, and how does that translate into a visual language? From there, the identity system was built to scale — mark, typography, color, and tone that could carry equal weight on a poster, a signage system, and a motion graphic.
The fundraising environment was designed as a brand activation — not a room with a donation table, but an immersive introduction to the theater's founding vision. Guests walked into the story before they were asked to support it.
Mark
Logos
The identity system was built for flexibility — configurations of the same mark, each working independently across different applications and scales.
WEBSITE
The website was designed to do what the brand does — tell the story of an institution before the institution fully existed. Built to attract donors, collaborators, and audiences simultaneously, it established Parker Players as a serious cultural presence from day one.
Stage the Build Campaign
Raising Awareness
Recognizing Community Support
Stage the Build Promotional Video
Fundraising Experience
Guests are invited into an experiential space dedicated to fundraising. Shown here is the wall that is the introduction to the space, on the wall to the right, there is a movie I designed for three screens to play simultaneously.