About.
Liz Benedetto
Creative Director
Brand work done right doesn't end at launch.
Anyone can create a beautiful brand. The harder, more valuable work is building one that performs — and then staying close enough to know when it needs to evolve. I work at the intersection of brand strategy, identity design, and marketing not as separate deliverables, but as one integrated system designed to be measured, refined, and grown alongside the business it represents.
A brand that looks beautiful but isn't strategically grounded doesn't hold. Strategy without craft doesn't move people. And both without the discipline to measure what's working — and the commitment to keep improving it — is just decoration. I've always done all three.
I work with a small number of clients at a time — intentionally. My client work is through AshbyMade, a boutique brand studio I run with my daughter Lauren, for founders and businesses ready for deep, integrated brand work. The strongest brands are built slowly, carefully, and with someone who cares as much about the outcome as you do.
When I'm not working, you'll find me outside with Ernie, our yellow lab, covered in dirt in the garden — or on the court for a competitive game of tennis or pickleball. I come by the competitive streak honestly. It shows up in the work too.
If you're curious what we've built, the portfolio lives here. If you're ready to talk, I'd love to hear what you're working on.
Community
BARRINGTON GARDEN CLUB
MEMBER
BARRINGTON 220 EDUCATIONAL FOUNDATION
FORMER TRUSTEE
LOYOLA ROME ALUMNI BOARD
FORMER TRUSTEE
Education
INTERACTION DESIGN FOUNDATION
ONGOING STUDY
AKIMBO, SETH GODIN
FREELANCERS WORKSHOP
MZED
CINEMATOGRAPHY WORKSHOP
THE SCHOOL OF THE ART INSTITUTE OF CHICAGO
POST-BACCALAUREATE
LOYOLA UNIVERSITY AT CHICAGO
BACHELOR OF ARTS, COMMUNICATION
LOYOLA UNIVERSITY AT ROME
STUDY ABROAD
LOYOLA ACADEMY/UNIVERSITY OF MADRID
STUDY ABROAD
Experience.
Over two decades, across six industries and more than sixty engagements — a few of the organizations I've had the privilege of working with.
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Education / Non-Profit
The Trotter Project
Stevenson High School
Stevenson High School Foundation
Barrington 220 Educational Foundation
Exceptional Learners Collaborative (ELC)
IASPA (Illinois Assoc. of School Personnel Administrators)
SEL Summer Institute
Jordan Michael Filler Foundation
Learning Communications
Maine School District 207
Palatine School District 15
Wheeling School District 21
Mindful Waste
Connie Tate, Children’s Author & Roll on Reading
School Climate Consulting
School District 113
School District 15
SEL School Consulting
SEL4IL
Uncharted Learning
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Professional Services
Allure Lash & Beauty
Barrington Area Tennis Assoc. (BATA)
Chicago Yachting Association
Homemade Italian Cooking
Jay Istvan Music
JBL Heating & Cooling
Kemper Lesnik
Kenilworth Dental Associates
Kris Zeile Communications
Magmile Crossfit
Rejuva Medi-Spa
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Design / Construction
Atelier Gary Lee
Gary Lee Partners
Chai Ming Studios
Colliers International Chicago
Grand Traditions Fine Homes
LCM Architects
Lenore Weiss Studios
Lucas Mejia Designs
Prudential Visions Realty
Quincy Construction
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Retail
Padilla Consulting
Bumble + Wax
Goldman Products
Growing Cents of Style
Lighting for Impact
Padilla Retail Consulting
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Legal / Financial Services
Asper Group
Channel Medical Partners
Delta Institute
High Tower Report
John Zummo Law Firm
Levin & Brend Forensic Accounting & Law Firm
Raymond James
The Operand Group
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Events / Promotion
WAMHI (Wellness & Mental Health Institute)
SEL School Consutling
SEL Summer Institute
Kemper Lesnik
Maui Invitational
Naperville Wine Festival
Windy City Wine Festival
Naples Wine Festival
Indiannapolis Wine Festival
Columbus Wine Festival
St. Louis Wine Festival
Milwaukee Wine Festival