Grand Traditions
Grand Traditions is a high-end custom home builder.
I was hired to re-brand their business.
Challenge
Create a brand that brings that speaks to their selective clientele. They had a strong old-world traditional brand that needed to be modernized along with their newer architectural design style.
Client Team
Three partners who own the company and Communication Coordinator.
My role
Lead creative conceptualization, design, presentations, protype, production + development of new brand.
Project Scope
Photo credit: Stoffer Photography
Old Logo
New Logo
Vertical Logo.
Simple illustration showing the structure of the nail intersecting and joining building materials. It connotes the transparency of the building elements and the strength that comes with a simple hammer and nail.
Horizontal Logo.
The logo is designed so that it is consistent and can be used as a horizontal or vertical mark.
Letterpressed duplex business cards with metallic painted edges
Marketing Materials
Old Website
New Website
Environmental Signage
Social Media Advertising
Advertising
Old Rendering Style
New Rendering Style
Photography
